The creamy formula optimally covers gray hair. Hair becomes more beautiful and has a rich, natural-looking color full of clear, shiny reflections and exceptional shine. The color effect lasts up to 28 washes. No. 1 among ammonia-free dyes in Poland *, * L'Oréal after Nielsen, valuable market share, category: hair coloring, ammonia-free dyes segment, 1-6.2020, all of Poland.